Opening Keynote: Targeting the Telematics Buyer - Packaging for Profits

Strategy Analytics Harvey Cohen
CEO, Strategy Analytics

Identifying the needs, wants, and preferences of US car buyers for telematics and ICE products is critical in creating packages of options that will attract new car buyers. This presentation explores new research that addresses:

What are the telematics options bundles that buyers want?
Who are these buyers?
What are they willing to pay?
What are some of the trade-offs they are willing to make?
How are buyer segments determined?

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