Capitalize on Battery and Vehicle Resale Opportunities

A123 Systems Jeff Kessen
Director Automotive Marketing, A123 Systems

Understand the required vehicle and battery capabilities and business models for retail to second owners.

  • Identify the opportunities for fleets to re-coup costs through battery retail options such as utility energy storage to develop marketing strategies for your products
  • Understand full requirements from the battery such as % capacity and diminishing rates to qualify for retail options and ensure your solution has the necessary qualities
  • Discover how to forge business models with utilities or car dealerships for battery and vehicle re-sale to devise appropriate marketing plans

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