Breaking Open the Embedded Navigation Market: Meeting OEM Customer Requirements

TomTom Jan-Maarten de Vries
Vice President - Product Management, Automotive, TomTom

The navigation industry is in a flux. And when it comes to offering the best navigation experience, so is the automotive industry. Now is the time for multiple players in the navigation eco-system to collaborate to help automakers produce user-friendly nav systems.

  • Look at how the industry can tackle the technological constraints currently preventing in-dash systems from being as engaging as CE products, by taking a driver’s perspective in order to build relevant embedded systems for today’s driver
  • Discuss how to take advantage of connectivity advances to provide a connected navigation experience to drivers
  • Hear a couple of insights on how best to manage UI clutter, and ensure a safe and informative driving experience without compromising the value of the information for the driver

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