The Intuitive User Experience: Integrate with the CE World

GSMA Wakana Fujisawa
mAutomotive Project Manager, Connected Living Programme, GSMA

Luxoft Serkan Arslan
Global Director Business Development Automotive, Luxoft

Volkswagen Marcus Heitmann
Product Marketing, Volkswagen

Opel AG David Voss
Technical Lead Engineer HMI, Infotainment & Telematics, Opel AG

As automakers continue to grapple with the pace of consumer electronics, evaluate the pros and cons of different service platforms whilst developing relationships with the titans of CE.

  • Leverage the smartphone's computational power with cloud features in the head-unit to support consumer device compatibility for the vehicle's total lifetime
  • The Telematics Trojan Horse: Confront the issue of control to assess whether strategic partnerships will reduce OEM influence over car infotainment and the driving experience
  • Pinpoint how OEMs intend to find the balance between meeting consumer trends, maximising ROI and 'giving up the keys' to their walled-garden architectures

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