Daimler and Augmented Reality

Daimler AG Marc Necker
Manager Augmented Reality, Daimler AG

Augmented reality will soon become a natural extension for car makers, helping them relay crucial information to the driver about their surroundings through the screen, helping to improve safety and efficiency.

  • Learn OEMs' latest activities with this exciting new automotive venture, including driving directions displays, message notifications and impending hazard alert technology
  • Assess the digital rendition graphics of surroundings, such as low visibility road edges, erratic drivers alerts, lane-merger notifications and sudden traffic slowdown
  • Weigh up the potential safety and distracted driving concerns with augmented reality and what role it will play in the roll-out of the fully connected car

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