Auto-Centric Apps for Consumers

Siegfried Schuler Director Connected Services Technical Sales Europe, HARMAN Automotive

Scott Frank Vice President of Marketing, Airbiquity

Scott Lyons European Partner Manager, Ford

Pascal de Mul Global head of hardware partnerships, Spotify

Matt Hansford General Manager Business Development, Intelematics

Jack Bergquist Senior Analyst, IMS Research (IHS)

As OEMs launch or mash-up driver and vehicle-centric apps to meet consumer demands, discuss how they can create an app eco-system of choice to benefit the end-user and entice key developers. Analyse customer feedback studies to upsell apps in consumer scenarios such as joint purchase models and engaging remote diagnostics to unleash the mass penetration of applications Balance customer expectations with OEM boundaries to determine what is technically possible and what role infotainment will have for the connected car of the future Assess methods to increase app interoperability between OEM architectures by offering universal APIs and SDKs to reduce development costs and entice developers towards the auto environment