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Auto-Centric Apps for Consumers
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Siegfried Schuler
Director Connected Services Technical Sales Europe, HARMAN Automotive
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Scott Frank
Vice President of Marketing, Airbiquity
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Scott Lyons
European Partner Manager, Ford
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Pascal de Mul
Global head of hardware partnerships, Spotify
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Matt Hansford
General Manager Business Development, Intelematics
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Jack Bergquist
Senior Analyst, IMS Research (IHS)
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As OEMs launch or mash-up driver and vehicle-centric apps to meet consumer demands, discuss how they can create an app eco-system of choice to benefit the end-user and entice key developers. - Analyse customer feedback studies to upsell apps in consumer scenarios such as joint purchase models and engaging remote diagnostics to unleash the mass penetration of applications
- Balance customer expectations with OEM boundaries to determine what is technically possible and what role infotainment will have for the connected car of the future
- Assess methods to increase app interoperability between OEM architectures by offering universal APIs and SDKs to reduce development costs and entice developers towards the auto environment
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