The Navigation Battle: Brought-In vs Embedded

TeleNav Inc Niall Berkery
Director Business Development, TeleNav Inc

Panasonic Hakan Kostepen
Director - Strategy & Innovation, Panasonic

ABI Dominique Bonte
Group Director, Telematics & Navigation, ABI

Ford Beatrix Lemcke
Cross-Carline Technology Planning, Ford

  • Understand how the smartphone has reset consumer expectations of the navigation experience, using content such as social data, reviews and referrals to enrich traditional connected vehicle services
  • The question of MirrorLink: will current nav systems adhere to CCC upgrades, or could a diverse projection technology replace embedded navigation completely?
  • Discuss the implications of commercialised embedded navigation for auto OEMs, Tier 1s, application developers and content suppliers and the emergent business models arising from data usage and in-car integration

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