Acquire & Retain: Data Driven Customer Relationships

Microsoft Rohit Bhargava
Global Technology Strategist, Microsoft

Porsche Michael Wanzeck
Product Leader Online Services, Porsche

MyAssist Jim Flavell
SVP, MyAssist

IHS Automotive Egil Juliussen
Ph.D. Principal Analyst, Infotainment & ADAS, IHS Automotive

Build customer relationships by re-packaging the petabytes of data that telematics produces by using complex algorithms to provide invaluable consumer information for OEMs and other parties.

  • Utilizing driver profiles. How do 4G LTE data pipes offer access to granular data, and allow detailed vehicle and driver profile creation to provide timely personalized services?
  • Packing data. Capture, package and communicate real-time data, such as vehicle metrics, to offer services including predictive diagnostics as well as build long-term customer relationships
  • Capitalizing on the CRM opportunities. Map driver interests and preferences, and offer lifestyle services and eCommerce partnerships

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