Savvy Business Models Capture the Value of Telematics

Nissan Robyn Williams
Sr. Manager, Vehicle Connected Services Marketing & operations, Nissan

deCarta Kim Fennell
President & CEO, deCarta

Ford Motor Company John Ellis
Chief Technologist, Connected Services & Solutions, Ford Motor Company

ABI Research Dominique Bonte
Practice Director Telematics and Navigation, ABI Research

Subscription, one-off and on-demand payment models are dominating the consumer telematics market. Where and how should they be applied?

  • Determining priorities. Where does telematics rank on the priority scale of features for the myriad of consumer demographics? Match R&D investment levels with desirability
  • Debating the benefits of telematics business models. Consider revenue through subscription models vs. building brand affinity with free provisions, which is the most effective model?
  • Service appeal. Meet the demands for services such as traffic updates vs. streaming media for different buyer segments

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