Get Inside Jaguar and Land Rover InControl Apps

Jaguar Land Rover Peter Virk
Infotainment - Head of Connected Technologies & Apps, Jaguar Land Rover

Bosch SoftTec Kay Herget
Head Marketing and Product Management, Bosch SoftTec

Consumers have been calling out for an OEM connected service that is compatible both with Apple and Android smartphones.  Hear how JLR are widening the draw of their infotainment system.

  • Discover strategies to work with leading app developers to deliver content that is tailored to in-vehicle use while retaining the unique feel of their services to bolster the connected car offering
  • Decipher the relationship between OEM and app developer surrounding app stores (both Apple and Google Play)  to determine the allocation of profits of in-car content
  • Learn how the disconnect between the product cycles of the automotive and CE space can be ended through regular OTA updates that works towards the 'customer-for-life' goal

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