App Developers, OEMs & MNOs to Flourish in the Connected-Car Ecosystem

TripAdvisor Rory Kenny
Director - Mobile Partnerships EMEA, TripAdvisor

General Motors Kenneth Malmberg
New Business Development,Global Connected Consumer, General Motors

Telefónica Christof Juette
Multinationals, Presales, Telefónica

Facebook Alastair Cotterill
Creative Strategist, Facebook

IMS Research (IHS) Jack Bergquist
Senior Analyst, IMS Research (IHS)

Discover how to create a viable business model for auto apps that will benefit the whole connected car ecosystem.

  • How to leverage recognised content providers to raise customer awareness of connected services without surrendering brand control and OEM ability to differentiate
  • Evaluate revenue models, from one-off transactions, dealership purchases and subscriptions, to create a payment plan that attracts and ultimately prolongs consumer usage of connected services
  • Overcome the business model discrepancies between app developers, MNOs and OEMs through concepts such as split billing and shared data plans to distribute in-vehicle connectivity costs share

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