Break Down Big Data to Create Next-Gen Apps

Pinsent Masons Stephan Appt
Legal Director, Pinsent Masons

Frost & Sullivan Europe Niranjan Thiyagarajan
Consultant Automotive & Transportation, Frost & Sullivan Europe

Continental Joerg Luetzner
Head, Services & Commercial Vehicles - Interior Electronic Solutions, Continental

BMW Dr. Johann Prenninger
Head of Field Data Analytics, BMW

Learn how to utilise the cloud to harness granular data and create next generation content and apps.

  • Know your driver better. Use data to establish the real uses cases of the car, thus aiding the vehicle R&D manufacturing process and minimising feature redundancy
  • Uncover the goldmine that the exchange of premium vehicle data presents to advertisers, government agencies and the online community when collated by apps to make vehicle data pay
  • Debate the provocative issue of OEM privacy policies to create valuable services such as real-time traffic info that mitigate driver's concerns about the use of personal data

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