The Value of Preserving and Advancing the Car Post Purchase

Strategy Analytics Roger Lanctot
Associate Director Automotive Multimedia & Communications Service, Strategy Analytics

The connected car market will be worth €39 billion globally by 2018 (GSMA).  However, the path to this figure is not signposted. Find the key to unlock this value with an advanced app strategy.

  • Leverage driver information, vehicle diagnostics and environmental data such as traffic and weather alerts to provide value added solutions to keep consumers engaged with OEMs
  • Identify after sale revenue generating opportunities through adding existing app features (such as map updates), whilst providing consumers with the latest connected services
  • Discover strategic applications and content development partners for a focused roster of value-added offering to set out the road-map for your next content and apps venture

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