Apple & Google in the Car: Catalyst for Innovation or Trojan Horse?

INRIX Inc Mark Pendergrast
Product Management, INRIX Inc

The true intention of Apple and Google within the connected car space is unclear.  Discover if there intent is to help automakers make it easier for drivers to take their digital lifestyle on the road or whether they are seeing to dominate the dash the same way they do in mobile

  • Better understand the nature of Apple and Google’s intentions in automotive through past forays into other industries like music and mobile.
  • Learn the challenges and limitations of working with Apple and Google to deliver better in-car infotainment and navigation experiences to drivers
  • Gain insight from key tech players about how to work across the automotive and CE ecosystems on in-car solutions that can help deliver on the industry’s vision for the connected car without having to “go all in” with Google or Apple

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