The Potential of DAB as the Go-To Information Provider

Westdeutscher Rundfunk (WDR) & ERTICO Strategy Committee Thomas Kusche
Senior Editor, Westdeutscher Rundfunk (WDR) & ERTICO Strategy Committee

Toyota Derek Williams
GM Telematics Programme & Multimedia Product Planning, Toyota

EBU Christian Vogg
Head of Radio, EBU

Recognise the benefits of DAB (Digital Audio Broadcasting) to deliver essential driving information to a wide audience for a smaller cost to the consumer.

  • Decipher how DAB and cellular technologies can be combined to uphold an always connected service to deliver content in areas of intermittent network coverage
  • Discover the potential to deliver premium services on the TPEG platform, such as parking, fuel prices and weather information, tailored to individual driver preferences
  • Explore the ability of digital radio to deliver reliable traffic information in languages native to the user regardless of location to maintain a standard user experience across borders

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