Infotainment: From Apps to Experiences

AUPEO! GmbH David Taylor
Managing Director and CTO, AUPEO! GmbH

Analyze the need for the auto industry to move beyond a collection of isolated “apps” towards providing consumers their preferred services as a set of easy to use, seamless experiences.

  • Evaluate how to design connected vehicles with upgradable experiences including OTA updates that will allow the platform to be as relevant to the second owner as the first
  • Beyond applications: Today's in-vehicle app frameworks do not provide the feel that consumers are looking for but, what's the alternative?
  • As personalization becomes taken for granted in our daily lives, explore the key elements such as estimated driving times for popular routes that are most relevant to the car

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