Best of Friends: The Car That Knows You Best

Harman International Rick Kreifeldt
Vice President, Harman International

Explore how data analytics can help sift through increasingly complex in-car information and features to offer a more personalized driver service.

  • Break down the challenges facing machine learning and data analytics, such as ensuring smooth data collection during intermittent network connectivity
  • Know your driver better: understand how to harness data to anticipate the needs of the driver and provide a better, personalized consumer experience in the vehicle
  • Utilize usage information to eliminate feature redundancy and reduce distraction by developing systems that adapt their HMI based on the user and driving situation

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