Not Your Average Mobile Device

UI Evolution Chris Ruff
CEO, UI Evolution

There is no question about it - a vehicle is not a smartphone. Take a deep-dive look into the characteristics of in-car content and how it influences the experience of consuming content and accessing data.

  • Identify the unique requirements of the in-car app experience and how to create an auto-specific partner ecosystem that understands that the car is not just any mobile device
  • Understand the strategic importance of in-car platforms as they relate to influencing purchase decisions and overall brand
  • Think globally and explore how connected innovations in the Internet of Things (IoT) apply to the US telematics market

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