The Branding Battleground: Differentiate or Die?

Kia Motors Henry Bzeih
Head of Infotainment and Telematics, Kia Motors

Strategy Analytics Greg Basich
Senior Analyst - Automotive Practice, Strategy Analytics

Novatel Wireless Geoff Weathersby
Director of Product Management, Novatel Wireless

AUPEO! GmbH David Taylor
Managing Director and CTO, AUPEO! GmbH

As in-car apps and connectivity move from luxury to mainstream, find out what you can do to make your brand stand out in this increasingly competitive space.

  • Assess the importance to consumers of non-automaker brands in the car and whether brand names still influence consumer buying behavior
  • Conceptualize the interior of the future: Debate differentiating factors such as a digital cockpit and controls which would deliver a unique, brand-specific customer experience
  • Get Over It! Evaluate whether branding is a short term distraction in the wider connected services picture. Pinpoint which battles to fight and where to allocate resources

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