The Connected Car Maze - The Complexities of Selling Connectivity

SBD Andrew Hart
Director, SBD

The rush to infotainment innovation is placing immense pressure on auto dealerships, which face an expansion of their role from purely selling cars, to helping consumers understand, set-up and troubleshoot their new in-car technologies.  

  • Understand how dealerships are being pushed to their limits with the rapid introduction of new technologies
  • Listen to how automakers are implementing strategies to support their dealer networks (including the much-hyped Genius Bar)
  • Hear about the best practices and innovative solutions to overcome the disconnect between consumers, in-car technologies and auto dealers

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