The Inevitable Road to Cooperation?

Ford Scott Burnell
Global Lead, Business Development & Partner Management, Ford

With fragmentation rife, evaluate the need for an industry-wide open platform to attract developers and allow a mutually beneficial ecosystem for automakers and developers.

  • It's all about scale: Understand how an open platform would present the car as a viable business option by saving developers time and money while delivering content consumers love
  • Do or die? Weigh up the options and see how automaker hesitancy to open up developer programs is leaving gaps for outside parties to squeeze through the cracks
  • Explore how, like within the mobile space, a singular open platform still allows individual OEM branding and identity through customized HMI to create a unique feel

LOADING...
Please wait while system loads...
LOADING...
Please wait while system loads...
Site by
Privacy Policy | Terms of Use informa-tech