Pricing & Profitability: The BIG Challenges

NNG Sergio Ghirardelli
Vice President, Aftermarket & PND, NNG

Manufacturers need profits - users need affordable pricing! How can you satisfy both needs in an increasingly price sensitive market?

  • Get insights into innovative business and pricing models to see how to effectively monetise services in the Latin American market
  • Explore their use of smartphone integration and how this has been a cost effective solution through utilising smartphone bandwidth to grow their user base by using a popular device
  • Devise an aftersales ├é┬ápricing strategy which allows car makers to monetize updates and upgrade methods whilst improving CRM and customer retention

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