Case Study: Mexico and Luxury Market

BMW Mexico Carlos De La Torre
BMW i & Connected Drive Manager, BMW Mexico

Mexico has recently overtaken Canada in terms of luxury vehicle production with embedded connectivity. Learn how to capitalize on Latin America’s boom market.

  • Explore what embedded security services have impacted consumer uptake from breakdown call and tracking to emergency call notifications and battery care info
  • Identify how BMW have harnessed favourable economic conditions in Mexico to create a strong LATAM production base which fuels domestic and international sales
  • Engage with the newest smartphone integrated solutions offered by BMW and how they are priced including real time traffic information and remote car control 

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