Delivering a Compelling OEM-Branded Navigation Experience

TomTom Automotive Frans de Rooij
Director Product Marketing, TomTom Automotive

In today’s connected world, drivers expect a seamless navigation experience with real-time information. This challenges OEMs to offer connected upgradeable systems that are customized yet affordable.

  • Learn how to harness mapping, software and traffic to power a differentiating, future-proofed navigation experience
  • Explore how modular components can be tailored to the OEM brand, boosting customer loyalty and removing tech. obsolescence
  • Discuss the connected navigation components necessary for delivering a seamless embedded, smartphone and online navigation experience

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