Infotainment: Bringing Personalised Services to the Car

Frost & Sullivan Yeswant Abhimanyu
Industry Analyst, Automotive & Transportation, Latin America, Frost & Sullivan

Quanta Silvio Cirelli
Director, Quanta

Gemalto Henry Trejgier
Head - Marketing & Sales, Gemalto

Harman Flavio Sakai
Sales & marketing manager, Harman

Brazil has been labelled as the social media capital of the world where it is estimated that consumers value social media in their car three times more than the European average.

  • Debate which personalized IVI services are most valuable; including music, instant messaging and social media
  • Tackle the consumer knowledge gap. Discuss engagement tactics such as free trial and tasters to boost awareness of connected vehicle services
  • One size doesn’t fit all! Discuss the diversity of needs of the Brazilian driver, by demographic, geography and consumer psychology to create a strategic IVI that meets their preferences

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