The Risk of Distracted Driving in a Digital Age

TrueMotion Ted Gramer
CEO, TrueMotion

Octo Telematics North America Nino Tarantino
CEO, Octo Telematics North America

SBD North America Jeffrey S. Hannah
Director, SBD North America

LexisNexis David Lukens
Director of Telematics, LexisNexis

Progressive Insurance Dave Pratt
General Manager, Usage Based Insurance, Progressive Insurance

2016 saw a shocking 10% rise in traffic fatalities - the sharpest increase since 1996. Here we assess the tech that's steering distracted driving from prevention to causation and management.

  • Understand the multiple facets (e.g. infotainment, mobile compatibility) contributing to distraction resulting in rising premiums and increased costs for insurance companies
  • Incorporate a distracted driving score as a key factor of risk based on smartphone use, both active (e.g. text messaging) and passive (e.g. GPS navigation)
  • Measure the impact on risk as OEMs add features like ESC, FCW and AEB to vehicles. To what extent is ADAS contributing to diminished situational awareness in drivers?

*ESC - Electronic Stability Control | FCW - Forward Collision Warning | AEB - Automated Emergency Braking

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