Keeping the Consumer in the Loop

JD Power Kristin Kolodge
Executive Director - HMI & Driver Interaction, JD Power

Much focus has centred on autonomous vehicle technology feasibility, advancements, and time to market introduction, but are consumers on the same page?

  • Understand the consumer sentiment for ADAS and autonomous technologies to understand exactly what consumer’s misgivings are
  • Determine the steps that can be incorporated now e.g. public demonstrations to influence autonomous vehicle adoption
  • Leverage the UX lessons learned from past technologies e.g. mobile devices to take lessons on just how to apply consumer centric design methods to AVs

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