Becoming a Digital Brand: Changing Perceptions

BMW Mobility Services Tony Douglas
Head of Brand, Marketing and Communications, BMW Mobility Services

Strategy Analytics Roger Lanctot
Associate Director, Strategy Analytics

WirelessCar David Karlberg
Head of Product Management, WirelessCar

As auto brands become platforms, unpick the process of transitioning from a carmaker to a tech company in the eyes of consumers.

  • Engage with consumers digitally and identify new ways to sell to and communicate with targeted demographics
  • Manage changes to brand image in a MaaS driven environment. Assess what the commoditisation of OEMs will mean for brands
  • Prepare market entry for autonomous driving, from the value proposition to educating consumers about  technology

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