Voice in Automotive

Alexa Auto at Amazon Alexa Arianne Walker
Chief Evangelist, Alexa Auto at Amazon Alexa

In vehicles, built-in voice recognition consistently is ranked as one of the top customer complaints over the last several years. Amazon's Alexa Auto team has the mission to extend the delightful experience of Alexa that customers currently have at home, into the vehicle. Arianne Walker, Chief Evangelist of Amazon Alexa Auto, will share results of a recent consumer study and how Alexa can help automakers build their brand loyalty, creating repeat customers, by solving their speech challenges as well as extending the value of their vehicles past the time of purchase.

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