Panel Discussion: Optimum strategies for Improved UX

Ford Motor Company Shyamala Prayaga
User Experience Evangelist, Ford Motor Company

Chamberlain Group Oddy Khamharn
Director of Automotive Connectivity, Chamberlain Group

IHS Markit Mark Boyadjis
Global Technology Lead | Automotive Advisory Services, IHS Markit

Mitsubishi Electric Jacek Spiewla
User Experience Manager, Advanced Development, Mitsubishi Electric

Volvo Car Corporation David Holecek
Director Digital Experience, Volvo Car Corporation

  • How to make cars smarter and easier for the driver to navigate
  • Is HMI and voice interaction the key to a great user experience?
  • How can we plan future digital products & services that we will offer in vehicle and connected to peoples’ lifestyles - making our customers’ lives better & seamless with connectivity?
  • Reality check - are too many features making UX too complicated?
  • Will the automobile ever replace the mobile phone?

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